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Brand Manager - Professional Promotion and Market Shaping
Date: Aug 22, 2010
Location: Princeton, NJ, US
Auto req ID 3232BR
Title Brand Manager - Professional Promotion and Market Shaping
Job Category Marketing
Job Description PURPOSE:
Development of the commercialization strategy for Lira Obesity for Health Care Providers (including physicians, registered dietitians and certified diabetes educators) and payers. Development and implementation of the market shaping strategy for Lira Obesity, including tactical execution at medical societies and conventions.
RELATIONSHIPS:
Reports to the Senior Brand Manager, New Product Commercialization – Obesity and Diabetes. Interacts closely with the NN A/S Global Marketing supporting Liraglutide Obesity and Victoza® Marketing within NNI. Also interacts with all NNI Brand Marketing functions, as well as with team representatives from Medical, Managed Markets, Corporate Communications and Public Affairs, Regulatory, Sales, and Legal.
PRINCIPAL ACCOUNTABILITIES:
MARKETING TACTICS
• Drive the development of the commercialization strategy for Liraglutide Obesity for Health Care Providers and payers. Responsible for development of customer segmentation and product positioning for Lira Obesity.
• Assists in the development of the market shaping strategy for Liraglutide Obesity.
• Manages the tactical execution of the market shaping plan for Liraglutide obesity, including concept and content development.
• Works closely with Global Marketing and the Agency of Record on the market shaping tactics to ensure strategic alignment of the execution.
• Acts as liaison to Victoza® marketing to ensure alignment with HCP, payer and market shaping strategies and tactics.
BRAND PLANNING
• Develops and presents compelling plans for management and cross-functional endorsement within NNI (for example, medical, regulatory, marketing and sales)
• Responsible for effectively managing budgets.
• Works effectively with Global marketing on the development of the HCP, payer and market shaping strategy.
• Coordinates review of market shaping tactics and materials within the Legal, Regulatory, and Medical review process. (PRB).
MARKET ANALYSES
• Collaborates with other departments and areas in gathering input to in order to maximize integration across diabetes brands.
• Provides guidance to market research plans for the development of the Liraglutide Obesity commercialization strategy.
• Analyzes and defines the weight loss management market and coordinates accurate utilization projections/forecasts for Liraglutide Obesity.
• Develops and maintains key contacts with different target audiences to fully understand marketplace dynamics.
PROMOTIONS
• Develop and disseminate promotion and training programs, including coordination of involved external suppliers and agencies, and with input from sales.
• Develop and implement marketing plan with promotional budget responsibility. Implement promotional tactics within budget parameters.
• Select and manage professional services to create effective launch programs to maximize return on investment.
• Manage the advertising agency and promotional review system to implement overall campaign elements, educational, promotional and public relations programs.
KEY SUCCESS FACTORS:
EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• Bachelors degree in business or related field required; an advanced degree or equivalent experience preferred
• MBA preferred
• 3-5 years sales and/or marketing and/or product management/marketing experience within the pharmaceutical industry (preferably with a focus on physicians and allied healthcare professionals)
• Understanding of the prescription obesity market preferred
• Demonstrated experience with developing marketing strategies and promotional tactics required
• Prior new product commercialization or launch experience preferred
• Previous experience in leading high performing cross functional teams
• Experience managing external vendor relationships
OTHER
• Works within Novo Nordisk’s established policies and procedures and ensures alignment of their work to Novo Nordisk fundamentals.
• Embraces Novo Nordisk Values in spirit and actions.
• Approximately 15% overnight travel
Department BIO - BUS DVLPMNT & NEW PROD COMML'ZN(1)
Position Location Princeton, NJ
Job/Position State NJ
Degree Required Bachelor's Degree Required
Percent Travel 10 - 20%
Title Brand Manager - Professional Promotion and Market Shaping
Job Category Marketing
Job Description PURPOSE:
Development of the commercialization strategy for Lira Obesity for Health Care Providers (including physicians, registered dietitians and certified diabetes educators) and payers. Development and implementation of the market shaping strategy for Lira Obesity, including tactical execution at medical societies and conventions.
RELATIONSHIPS:
Reports to the Senior Brand Manager, New Product Commercialization – Obesity and Diabetes. Interacts closely with the NN A/S Global Marketing supporting Liraglutide Obesity and Victoza® Marketing within NNI. Also interacts with all NNI Brand Marketing functions, as well as with team representatives from Medical, Managed Markets, Corporate Communications and Public Affairs, Regulatory, Sales, and Legal.
PRINCIPAL ACCOUNTABILITIES:
MARKETING TACTICS
• Drive the development of the commercialization strategy for Liraglutide Obesity for Health Care Providers and payers. Responsible for development of customer segmentation and product positioning for Lira Obesity.
• Assists in the development of the market shaping strategy for Liraglutide Obesity.
• Manages the tactical execution of the market shaping plan for Liraglutide obesity, including concept and content development.
• Works closely with Global Marketing and the Agency of Record on the market shaping tactics to ensure strategic alignment of the execution.
• Acts as liaison to Victoza® marketing to ensure alignment with HCP, payer and market shaping strategies and tactics.
BRAND PLANNING
• Develops and presents compelling plans for management and cross-functional endorsement within NNI (for example, medical, regulatory, marketing and sales)
• Responsible for effectively managing budgets.
• Works effectively with Global marketing on the development of the HCP, payer and market shaping strategy.
• Coordinates review of market shaping tactics and materials within the Legal, Regulatory, and Medical review process. (PRB).
MARKET ANALYSES
• Collaborates with other departments and areas in gathering input to in order to maximize integration across diabetes brands.
• Provides guidance to market research plans for the development of the Liraglutide Obesity commercialization strategy.
• Analyzes and defines the weight loss management market and coordinates accurate utilization projections/forecasts for Liraglutide Obesity.
• Develops and maintains key contacts with different target audiences to fully understand marketplace dynamics.
PROMOTIONS
• Develop and disseminate promotion and training programs, including coordination of involved external suppliers and agencies, and with input from sales.
• Develop and implement marketing plan with promotional budget responsibility. Implement promotional tactics within budget parameters.
• Select and manage professional services to create effective launch programs to maximize return on investment.
• Manage the advertising agency and promotional review system to implement overall campaign elements, educational, promotional and public relations programs.
KEY SUCCESS FACTORS:
EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• Bachelors degree in business or related field required; an advanced degree or equivalent experience preferred
• MBA preferred
• 3-5 years sales and/or marketing and/or product management/marketing experience within the pharmaceutical industry (preferably with a focus on physicians and allied healthcare professionals)
• Understanding of the prescription obesity market preferred
• Demonstrated experience with developing marketing strategies and promotional tactics required
• Prior new product commercialization or launch experience preferred
• Previous experience in leading high performing cross functional teams
• Experience managing external vendor relationships
OTHER
• Works within Novo Nordisk’s established policies and procedures and ensures alignment of their work to Novo Nordisk fundamentals.
• Embraces Novo Nordisk Values in spirit and actions.
• Approximately 15% overnight travel
Department BIO - BUS DVLPMNT & NEW PROD COMML'ZN(1)
Position Location Princeton, NJ
Job/Position State NJ
Degree Required Bachelor's Degree Required
Percent Travel 10 - 20%
Nearest Major Market: New Jersey
Job Segments: Advertising, Brand Manager, Branding, Corporate Communications, Diabetes, Healthcare, Law, Legal, Management, Manager, Market Research, Marketing, Marketing Manager, MBA, Medical Research, Operations, Pharmaceutical Sales, PR, Product Manager, Research, Sales, Special Medicine
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