Life-Changing
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BRIAN PERRELLA
CHERYL PEDOTA
Prabhdeep Singh
USA

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Associate Brand Director Hemophilia Marketing Job

Date: Nov 28, 2018

Location: Plainsboro, NJ, US

Company: Novo Nordisk

Purpose
Accountable for leading the development and implementation of Hemophilia business plans and the achievement of Novo Nordisk Inc. (NNI) Profilt & Loss (P&L) goals and business objectives for assigned product(s). Also this position will be responsible for the opportunity assessment for new projects. Responsible for developing and implementing all patient/ caregiver marketing activities to help achieve goals, cultivating relationships with key patient advocacy groups, leading strategic programs with Ped-Endo customers, providing brand leadership for patient websites, relationship marketing strategies and tactics, providing brand leadership for PR programs as well as key congresses. This role specifically has overall strategic and operational responsibility for a comprehensive patient support program (hub). Contributes to overall Point of Action (POA) “call to action” and develops relevant sales support materials/ training to ensure successful uptake of key initiatives. Takes a lead role for assigned products on strategic business teams and interacts extensively with the enabling functions in Marketing as well as team representatives from Sales, Market Access, Commercial Operations and Effectiveness (CO&E), Medical, Regulatory, Relationship Marketing, Conventions, Global Marketing, Corporate Communications, and Legal. Incumbent is accountable for the implementation of marketing activities for assigned products both marketed and in development.


Relationships
Reports to the Vice President Hemophilia Marketing. May work closely with Brand Managers in other therapeutic areas. Other internal relationships include relations with Sales, Market Access, Commercial Operations and Effectiveness (CO&E), Medical, Regulatory, Relationship Marketing, Conventions, Global Marketing, Corporate Communications, and Legal. External relationships include relations with customers, key opinion leaders, advocacy groups, and professional societies. Works extensively with professional services vendors.


Essential Functions
Fiscal: Accountable for the ongoing management and oversight of multi-million dollar brand-specific budget to target levels. Ensures budget remains on-track. Establishes, oversees implementation and monitors adherence to administrative policies and procedures. Evaluates appropriate use and allocation of resources to ensure attainment of unit, department and Company profitability goals.

Product investment: Appropriately seeks human and financial resources to optimize brand within context of overall marketing budget. Develops relationships with and receives commitment from relevant departments to ensure the successful execution of strategies. Identifies the key factors and trends impacting performance, and recommends action plans for goal attainment and process improvement. Maximizes revenue and profitability and understands return on investment (ROI) concepts to ensure optimization of marketing spend. Partners with CO&E to develop and implement marketing metrics. Regularly reviews marketing programs progress to ensure profitability/budget goals are on track. If not meeting metrics, proactively implements corrective measures to increase business impact and overall value.

Promotions: Develops and oversees implementation of promotional programs, including coordination with external suppliers. Develops and oversees the implementation of marketing plans with promotional budget responsibility. Oversees the management of the advertising agency and promotional review board (PRB) process to implement overall campaign elements, educational, promotional and public relations programs. Supports the identification, selection and management of professional services to create effective marketing programs to maximize return on investment.

Strategic brand leadership: Acts as a key representative of Norditropin® brand to outside organizations. Allocates resources based on the evaluation of business priorities, risks, timing and opportunities, and makes adjustments based on the progress of the project. Builds and maintains trusting, collaborative relationships and alliances with others inside and outside of the organization, focused on addressing key business issues, objectives, and processes. Demonstrates a strong leadership role across the organization by effectively promoting and engaging in close collaboration with key internal stakeholders. Develops and encourages innovative approaches/strategies to maximize brand objectives. Develops and oversees implementation of strategic business and related tactical plans. Develops and presents compelling plans and strategies for management endorsement. Ensures self and cross-functional team effectively promote/engage in close collaboration with key internal stakeholders (e.g. Sales/Medical/Market Access/CO&E). Establishes and implements key metrics to track and communicate level of value and impact of brand initiatives to relevant stakeholders. Identifies competitive threats and opportunities and develops marketing programs and projects to minimize risks and capitalize upon identified opportunities. Oversees time and costs associated with activities to ensure vendor, agency or Healthcare Professional (HCP)/patient consultant estimates are realistic for agreed upon deliverables; and ensures reconciliation reports are completed. Plans and manages cross-functional teams or projects that are aligned with strategic objectives, using appropriate project management tools and techniques, and contingency and communication plans. Works closely with Sales & Market Access Vice Presidents/Directors, etc. to ensure marketing strategies and programs are developed that strongly support customer needs and are of high impact. Works effectively with international colleagues for coordination of the brand strategies and to share best practices, etc.


Physical Requirements
20-30% overnight travel required.


Qualifications
  • A Bachelor’s degree required, MBA-preferred
  • Ability to work on cross functional teams
  • Anticipates problems and roadblocks to avoid crisis management
  • Hemophilia disease state experience strongly preferred
  • Minimum six (6) years of brand management/marketing and/or sales/operations experience within Specialty Pharmacy/Product Support in the pharmaceutical industry required
  • Experience with patient support hubs, specialty pharmacies and injectable products are a plus
  • Must have outstanding planning and organizational skills with exceptionally high attention to quality of detail and ability to effectively prioritize the time of self and others
  • Must have proven track record of developing accurate short and long term business plans, results and follow up
  • Must have solid understanding of the pharmaceutical marketplace including medical, regulatory and clinical processes
Novo Nordisk is an Equal Opportunity Employer - M/F/Veteran/Disability/Sexual Orientation/Gender Identity.

If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.


Requisition ID: 57704BR
State/Provinces: Plainsboro
Job Category: Marketing


Nearest Major Market: New Jersey

Job Segment: Medical, Brand Manager, Manager, Pharmacy, Healthcare, Management, Marketing