Prabhdeep Singh

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Manager- Non-Personal Promotion Job

Date: Aug 1, 2019

Location: Plainsboro, NJ, US

Company: Novo Nordisk

About the Department
The Commercial team leads all sales and marketing efforts for Novo Nordisk Inc (NNI’s) robust portfolio, which includes insulins, analogues, GLP1s, devices, Oral Anti Diabetics (OAD), obesity medications, biopharmaceuticals and new products in the pipeline. As part of the team, you will have frontline exposure to our brand and marketing vision, business strategies, launch and lifecycle plans, and critical market insights that drive our business forward. At Novo Nordisk, we are the world leader in diabetes care and a major player in hemostasis management, growth hormone therapy and hormone replacement therapy. We use our skills, dedication and ambition to help people with diabetes, and we’re looking for individuals who want to do the same. In exchange, we offer the chance to be part of a truly global workplace, where passion and engagement are met with opportunities for professional and personal development. Are you ready to realize your potential?

The Position
Accountable to assist in the development and implementation of Healthcare Professional Non-Personal Promotion (NPP) initiatives to achieve key brand & company objectives. Responsible to develop and coordinate Center of Excellence (COE) area strategies and tactics based on brand/portfolio strategy. Ensures initiatives are aligned to key managed markets and brand strategies by proactively communicating with Brand team prior to implementation. Acts as the expert and strategist for designated customer segment; ensuring brand/portfolio alignment. Partners with Brand teams to identify key metrics and evaluates return on investment (ROI)/impact of programs; collaborates with brand teams in making course corrections if needed. Acts as the leader and point person for tactical execution within designated channels and drives the customization of brand materials to meet the needs of non-personal promotion best practices.

Reports to the Director of Non-Personal Promotion (NPP). Interacts with all Brand Marketing functions, working in close collaboration with Brand Leads. Other internal relationships include Digital Marketing Operations, Media, Medical, Managed Markets, Corporate Communications and Public Affairs, Regulatory, Sales, Patient Centered Outcomes Research (PCOR), and Legal. Will also interact with NNA/S on International eBusiness Projects and outside organizations as required.

Essential Functions
  • Assist in developing in depth knowledge of relevant healthcare professional (HCP) customers including demographic profile, channel & content preferences as basis for NPP marketing program development & strategic execution
  • Assist in developing integrated, multi-channel communications strategies and tactics to drive healthcare professionals to NNI customer touchpoints, both on-line and off-line
  • Assist in the development and implementation of all NNI healthcare professional portals and external internet sites with ongoing content management functions for all NNI internet sites
  • Assure compliance with NNI Corporate Visual Identity standards
  • Ensure brand/portfolio alignment with customer segments (Payors, Patient Marketing, key opinion leaders (KOL) & Speakers)
  • Identify appropriate measurements & ROI and develop comprehensive reporting to evaluate effectiveness of online marketing campaigns with regard to format, placement and creative employed for each campaign
  • Identify opportunities to coordinate programs across multiple brands/portfolio to ensure scalability, cost savings and alignment
  • Maintain integration of all existing customer data from various touchpoints into the centralized prescriber promotional database
  • Maintain project channel partners, budgets, schedules, testing and quality components
  • Maintain quality control of all NNI healthcare professional websites assuring no dead links, browser compatibility and other standard quality control processes
  • Manage relationships with external partners to ensure that data is received in appropriate format and loaded into database
  • Manage Web Trends/Google Analytics tracking tool to report activity on relevant Internet sites
  • May Lead and/or participate in key franchise governance teams as well as supports key projects
  • Participate in Promotional Review Board (PRB) review of NNI internet site
  • Proactively communicate with Brand team to ensure message alignment and tactical sign off prior to implementation
  • Provide direction on strategy development for maximizing the use of and return to Novo Nordisk for customer data for all programs implemented across brand teams
  • Work with fulfilment vendors or agencies of record to implement new programs including coordination with internal NNI media team

Physical Requirements
10-20% overnight travel required.

  • A Bachelor’s Degree in Marketing, IT or related field preferred. Advanced degree preferred
  • 5+ years of relationship, direct or database marketing experience demonstrating a steady career progression with increasing role of responsibility
  • Extensive knowledge and experience in designing and implementing project plans
  • Familiar with relational database structures and database management applications
  • Planning, Execution and Follow-Up- effectively prioritizes and spends his/her time and the time of others on what is important
  • Develops accurate short and long-term plans, forecasting and business analysis
  • Ensures timely execution and follow-up. Meets deadlines
  • Anticipates problems and roadblocks to avoid crisis management
  • The ability to think analytically, evaluate data and develop programs to test the effectiveness of tactics

Novo Nordisk is an Equal Opportunity Employer /F/Veteran/Disability/Sexual Orientation/Gender Identity.

If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.

Requisition ID: 60206BR
State/Provinces: Plainsboro
Job Category: Marketing

Nearest Major Market: New Jersey

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